Measuring visibility

Share of voice

Your mentions as a share of every brand mention in the same answers.

Visibility tells you how often you were named. Share of voice tells you how often you were named compared to everyone else in the same answers.

The calculation

For the most recent completed scan:

share of voice = your mentions / all tracked-brand mentions in that run

The important detail is the denominator. AI answers routinely name five or six companies in one paragraph, so this is a share of total mentions, not a share of prompts. A single answer can contribute a mention to you and to three competitors at once.

That is why the shares add to 100% across the brands you track, and why adding a competitor changes everyone’s number. You are not being measured against the whole internet, you are being measured against the set you chose.

Choosing competitors

You can name up to four. Choose them the way a buyer would: the companies that show up in the same answers as you, not the ones you think of as rivals internally.

Two practical notes:

• Matching is by name in answer text. Add the variants people write. “Coca-Cola”, “Coca Cola” and “Coke” are three strings.
• Competitors cost nothing. They are matched inside answers you already paid to collect, so adding one does not consume any of your prompt-run budget.

If you are not sure who to add, the product suggests candidates from the brands that actually appeared in your answers. That list is usually more honest than the one in your head.

Reading it

A rising share of voice with flat visibility means the market got quieter, not that you got louder. A falling share with rising visibility means the category is growing and you are growing slower than it.

Both are worth knowing, and neither is visible from one number alone.